I’m an award-winning editor and journalist specialising in engaging storytelling - be it about lifestyle, travel, trends, property, interiors, design, architecture, people or products. My widely varied journalistic journey has seen me create content for national titles such as Prima, Homes and Gardens, The Mirror, Ideal Home, Metro, and The Observer.

As well as extensive consumer experience, I have over 20 years of mastering effective and dynamic customer and commercial marketing content across print, digital and social channels for brands like IKEA, P&O Cruises, Kinleigh Folkard & Hayward, Kuoni, Weight Watchers, B&Q, UKTV, Renault, O2 and more. 

In addition, I'm visually savvy and proficient in everything from picture research to producing shoots both in the UK and abroad.

It’s this day-to-day diversity that keeps me interested, inspired, curious and driven to create surprising, successful and brand-enhancing content and communications.

Pre freelancing, my many writer and editorship staff roles spanned Homes & Gardens, Prima, The Mirror and more. Get a more detailed window into my career on LinkedIn.